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As a tutoring business located in California trying to grow, I re-designed their logo in attempt to create a more distinctive brand identity. The brand identity is centered around their mission, which includes: resilience, independence, and education- combined with the nature-friendly sound of their brand name.

Kids on the Yard:
Company and Social Media Rebranding

Kids on the Yard differs from other tutoring companies by encouraging learning outside of the classroom, independence, and resilience.  

logo design

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The arrows on the logo's leaf are pointed up, signifying growth and resilience- enhancing the leaf's initial meaning of growth. 

The house is a symbol of comfort, inviting all kids who need tutoring to feel welcome.

Social Media

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